At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc. who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Here’s the video.
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info and ideas for small business owners
Understanding Search and Keyword Research
Why You Should Develop An Online Content Strategy for Your Business
In this video interview by Dr. Ralph Wilson of Web Marketing Today, Internet marketing expert Rebecca Lieb discusses how a small business can develop a strategy to use online media such as blogs, Facebook, Twitter, YouTube, and Flicker at very low cost, a kind of “roll your own media” approach.
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How to Turn Your Analytics into a Money-Making Machine
In this video interview, conversion expert Bryan Eisenberg offers three tips that can help your online business improve its bottom line. He recommends that you:
- Create a prioritized to-do list regularly
- Segment your analytics data
- Always be testing to improve results.
The Mindset of A Winner
Seth Godin discusses how to avoid mediocrity and to have the mindset of a winner.
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Do It Yourself Search Engine Optimization
SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In this brief section he explains how to optimize site architecture.
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The Truth About Social Networking for Business
Is social networking worth the time and effort it takes? More specifically, Is it worthwhile for your business? Seth Godin say, “Networking is always important when it’s real, and it’s always a useless distraction when it’s fake”. Here’s the real truth behind social networking for business.
