A good reminder from Dirk Zeller on qualifying. Developing the skill of qualifying
The most important skill in sales is qualifying. It is the ability to separate the non-motivated buyers and sellers from the motivated ones who want to do something now. Top-producing Agents know how to do this quickly and efficiently. They have a specific step-by-step series of questions that remove the unmotivated people from their lives. We are going to delve into the skill of qualifying buyers.
Joel Burslem over at Future of Real Estate Marketing Blog wrote:
If you’re really going drive search engine traffic to your site, forget about your homepage. Marketing a single destination is going to be an expensive and frustrating process with very little in terms of guaranteed results.
Instead, focus on your listing pages. The listing page is the new landing page.
How should you do this?
Go to Building a New Real Estate Home Page to find out.
By now you’ve probably read/heard a lot about Sunday nights 60 Minutes expose on real estate agents. Allen Hainge posted on his CyberStars blog on Active Rain about it. There’s some very good advice for agents.
Like many of you, I saw Sunday night’s “60 Minutes” segment. I have also read the comments on AR regarding the segment. Like many of you, I see a disparity between the porrtrait of the “typical agent” shown on the segment and what top tier REALTORS do to earn our fee. I have one observation, however, that many of those commenting seem to have missed: perception is reality. If the consumer perceives you as a “typical agent” who does little to earn your fee, that is their reality. Deal with it. Learn from it. Most importantly, adjust your business accordingly.
He then goes on to list several things that you should be doing to prove your worth to your potential clients.
If you aren’t yet a member of Active Rain, you owe it to yourself and your clients to join. It doesn’t cost anything and you’ll gain a wealth of knowledge. To join, just go to http://activerain.com/action/referrals/jcsupsvc. I don’t get paid for your signing up but I do earn points. More importantly, I know that I’ve helped you to become a better Realtor.
