Archive for July, 2007

Realogy Reduces Newspaper Ad Spend

By John, 30 July, 2007, No Comment

Stefan Swanepoel over at realblogging has an interesting chart from Borrell Associates about advertising spending, along with this:

Richard Smith, president of Realogy Corp., announced last week that Coldwell Banker and Century 21 branding budgets for newspapers will shrink by as much as two-thirds next year from 2006 as it shifts more ad dollars online.

The future of real estate is online. What are you doing to be a part of it?