By now you’ve probably read/heard a lot about Sunday nights 60 Minutes expose on real estate agents. Allen Hainge posted on his CyberStars blog on Active Rain about it. There’s some very good advice for agents.

Like many of you, I saw Sunday night’s “60 Minutes” segment. I have also read the comments on AR regarding the segment. Like many of you, I see a disparity between the porrtrait of the “typical agent” shown on the segment and what top tier REALTORS do to earn our fee. I have one observation, however, that many of those commenting seem to have missed: perception is reality. If the consumer perceives you as a “typical agent” who does little to earn your fee, that is their reality. Deal with it. Learn from it. Most importantly, adjust your business accordingly.

He then goes on to list several things that you should be doing to prove your worth to your potential clients.

If you aren’t yet a member of Active Rain, you owe it to yourself and your clients to join.  It doesn’t cost anything and you’ll gain a wealth of knowledge.  To join, just go to http://activerain.com/action/referrals/jcsupsvc. I don’t get paid for your signing up but I do earn points.  More importantly, I know that I’ve helped you to become a better Realtor.