Archive for ‘I Recommend’

What the heck are backlinks and why should I care about them?

By John, 3 February, 2010, No Comment

Several years ago I built a website for a client and he actually ask me that question. Actually, the way he ask included a couple a profanities that I thought it best not to repeat. He knew what a backlink was, “that underlined blue phrase that links you to a website when you click it.”   What he didn’t know understand was the importance of that phrase. Now here we are 9 years later and I’m surprised that people still don’t understand.

2009: The Year in Tech

By John, 30 December, 2009, No Comment

Harry McCracken over at FOXNews.com wrote:

When the history of personal technology in our times is written, 2009 won’t be singled out as a watershed year. There were no stunning new products, technologies, or trends that immediately promised to change everything. Instead, it was a year of ongoing evolution on multiple fronts, from smartphones to social networks.

Which is not to say that it was a dull year in the world of tech. Here’s a quick recap of the year that was, including highlights, lowlights, and an oddity or two.

Read the rest.

Social Media: Distraction or Marketing Essence

By John, 29 November, 2009, No Comment

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

How to Solve Your Toughest Problems

By John, 21 October, 2009, No Comment

Got a problem?   Every business does.  Sooner or later you’re going to run into a problem that you can’t solve.  One of those bang your head on the wall things that keep you awake at night trying to come up with the solution.  Well here’s some great advice to help you solve it.

How To Improve Your Click-Through Rate

By John, 15 October, 2009, No Comment

Every internet marketer would like to improve their click-through rate (CTR).  After all, it’s what makes you money.  If your reader isn’t clicking on your ads, you aren’t making any money.  Whether you are working PPC (pay per click) or PPA (pay per action), your goal is a higher CTR.  While there is nothing you can do to get readers to buy once they click your ad, there’s plenty you can do to get them to click it in the first place.

Would You Like to be More Productive? Here’s One Way

By John, 15 October, 2009, No Comment

Now that what will be known as “The Great Hosting Disaster” is over, things should return to normal around here.  Someday I’ll write about the disaster but for now I wanted to point you to what is turning out to be another great series of posts by Matt Perman over at What’s Best Next.  If you aren’t familiar with Matt, he writes “on integrating the big picture with everyday decisions so that we can do things better in life, work, business, and society.”