Archive for ‘I Recommend’

What the heck are backlinks and why should I care about them?

Several years ago I built a website for a client and he actually ask me that question. Actually, the way he ask included a couple a profanities that I thought it best not to repeat. He knew what a backlink was, “that underlined blue phrase that links you to a website when you click it.”   What he didn’t know understand was the importance of that phrase. Now here we are 9 years later and I’m surprised that people still don’t understand.

2009: The Year in Tech

Harry McCracken over at FOXNews.com wrote:

When the history of personal technology in our times is written, 2009 won’t be singled out as a watershed year. There were no stunning new products, technologies, or trends that immediately promised to change everything. Instead, it was a year of ongoing evolution on multiple fronts, from smartphones to social networks.

Which is not to say that it was a dull year in the world of tech. Here’s a quick recap of the year that was, including highlights, lowlights, and an oddity or two.

Read the rest.

Social Media: Distraction or Marketing Essence

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.