Archive for ‘I Recommend’

Social Media: Distraction or Marketing Essence

By John, 29 November, 2009, No Comment

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

How to Solve Your Toughest Problems

By John, 21 October, 2009, No Comment

Got a problem?   Every business does.  Sooner or later you’re going to run into a problem that you can’t solve.  One of those bang your head on the wall things that keep you awake at night trying to come up with the solution.  Well here’s some great advice to help you solve it.

How To Improve Your Click-Through Rate

By John, 15 October, 2009, No Comment

Every internet marketer would like to improve their click-through rate (CTR).  After all, it’s what makes you money.  If your reader isn’t clicking on your ads, you aren’t making any money.  Whether you are working PPC (pay per click) or PPA (pay per action), your goal is a higher CTR.  While there is nothing you can do to get readers to buy once they click your ad, there’s plenty you can do to get them to click it in the first place.

Would You Like to be More Productive? Here’s One Way

By John, 15 October, 2009, No Comment

Now that what will be known as “The Great Hosting Disaster” is over, things should return to normal around here.  Someday I’ll write about the disaster but for now I wanted to point you to what is turning out to be another great series of posts by Matt Perman over at What’s Best Next.  If you aren’t familiar with Matt, he writes “on integrating the big picture with everyday decisions so that we can do things better in life, work, business, and society.”

United Breaks Guitars or A Quick Lesson in Bad Customer Service

By John, 8 July, 2009, 1 Comment

This video, called United Breaks Guitars, is a quick lesson in how NOT to treat your customers. I’ll let Dave Maxwell of the group Sons of Maxwell tell his story.

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged.