Archive for ‘Real Estate’

Local Classifieds Site Edgeio Shutting Down

By John, 7 December, 2007, No Comment

Just came across this on Search Engine Land:

According to TechCrunch, classifieds site Edgeio is shutting down after having run out of money. The site was targeting a global audience but was fundamentally local. Edgeio competitor Oodle recently redesigned and appears to be doing well. And the classifieds category continues to gain traffic.

Hundreds, if not thousands of real estate agents used Edgeio but it’s now a thing of the past.  The reason? Lack of funding.  Edgeio provided free classified listings and hoped to make their money from advertisements on the site.  While it seemed like a good idea, and has worked well for Oodle, it didn’t work for Edgeio.

The failure of Edgeio is another reminder to agents to be constantly on the lookout for places on the net to advertise their listings.  You never know how long the site will be around.

How To Join The Top 10% of Real Estate Agents

By John, 1 August, 2007, No Comment

The other day Allen F. Hainge wrote

In a typical real estate market, 10% of the agents do 90% of the business. Your market is probably the sames. Why is this the norm?

He then lists several reasons why. Here’s the list, but you really should go read the article to get the facts and opinions.

10% of the agents have an effective, consumer-oriented Web site.
10% of the agents use email effectively.
10% of the agents use technology to make money, save time and save money
10% of the agents utilize the power of a digital camera.

Realogy Reduces Newspaper Ad Spend

By John, 30 July, 2007, No Comment

Stefan Swanepoel over at realblogging has an interesting chart from Borrell Associates about advertising spending, along with this:

Richard Smith, president of Realogy Corp., announced last week that Coldwell Banker and Century 21 branding budgets for newspapers will shrink by as much as two-thirds next year from 2006 as it shifts more ad dollars online.

The future of real estate is online. What are you doing to be a part of it?

Dirk Zeller on qualifying

By John, 31 May, 2007, No Comment

A good reminder from Dirk Zeller on qualifying. Developing the skill of qualifying

The most important skill in sales is qualifying. It is the ability to separate the non-motivated buyers and sellers from the motivated ones who want to do something now. Top-producing Agents know how to do this quickly and efficiently. They have a specific step-by-step series of questions that remove the unmotivated people from their lives. We are going to delve into the skill of qualifying buyers.

A New Real Estate Home Page

By John, 25 May, 2007, No Comment

Joel Burslem over at Future of Real Estate Marketing Blog wrote:

If you’re really going drive search engine traffic to your site, forget about your homepage. Marketing a single destination is going to be an expensive and frustrating process with very little in terms of guaranteed results.

Instead, focus on your listing pages. The listing page is the new landing page.

How should you do this?

Go to Building a New Real Estate Home Page to find out.

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