Archive for ‘Technology’

RSS in Plain English

I’ve had a couple of clients ask me to explain RSS and what benefit it has for them. While explaining the way RSS makes it easier for clients to follow their blogs I spent quite a bit of time getting them to understand.

I just found this video that explains it very simply and understandably.


Realogy Reduces Newspaper Ad Spend

Stefan Swanepoel over at realblogging has an interesting chart from Borrell Associates about advertising spending, along with this:

Richard Smith, president of Realogy Corp., announced last week that Coldwell Banker and Century 21 branding budgets for newspapers will shrink by as much as two-thirds next year from 2006 as it shifts more ad dollars online.

The future of real estate is online. What are you doing to be a part of it?

Greed Strikes Again

Greed strikes the domain market.  As I predicted a few months ago, the price of domains is going up.  VeriSign, who has the exclusive rights to the .com and .net market has announced that they are raising the wholesale cost of domains by 7%, effective October 15th.

Since their contract with ICANN allows them to, we can expect wholesale domain prices to go up 7% every year for at least the next six years.

What can/should you do?  If you already have a domain name, renew it now for the maximum amount of time you can.  Since most registrars will be passing the new cost on to you, by renewing now you can avoid the increases.

Verisign is expected to make an additional $23,000,000 in the first year of the price increase, without having to provide any additional service.