Archive for ‘Technology’

What Are People Doing on Your Website

By John, 8 December, 2009, No Comment

In this short video interview, Internet marketing expert Jim Sterne discusses the very simple premise of Web analytics — that if you can find out interests people on your site, you can focus more energy, investment, and focus there in order to increase income. Companies that develop the ability to learn from their analytics can thrive; those that don’t will gradually die.

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Business Blogging as Part of Your Content Strategy

By John, 4 December, 2009, No Comment

In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.

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How Twitter Can Help You Achieve Business Objectives

By John, 1 December, 2009, No Comment

In this video interview social media expert Erik Bratt focuses on business uses for Twitter — and for each use offers examples of companies that are using Twitter effectively. He explains how Twitter can be used for customer service (Zappos), selling (Dell, Souplantation.com), and fundraising (12for12k.org).

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Social Media: Distraction or Marketing Essence

By John, 29 November, 2009, No Comment

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

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Monster Energy Drink, Rock Art Brewery and the power of Social Media

By John, 19 October, 2009, No Comment

Let’s have another look at social media and the impact it can have on YOUR business.  Right now the internet is all aTwitter about Monster Energy. Rock Art Brewery is a small local brewery in Vermont that produces a beer called Vermonster.  The business was started by Matt Nadeau in his basement 12 years ago and now has 9 employees and operates out of a nice clean brewery facility.  Unfortunately for them, the powers at Hansen Beverage Co., the manufacturers of Monster Energy, have decided that peope are to stupid to know the difference between an energy drink and beer.  They have demanded that the brewery stop producing Vermonster beer.  That’s when things got interesting.

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