Business Blogging as Part of Your Content Strategy

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In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.

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How Twitter Can Help You Achieve Business Objectives

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In this video interview social media expert Erik Bratt focuses on business uses for Twitter — and for each use offers examples of companies that are using Twitter effectively. He explains how Twitter can be used for customer service (Zappos), selling (Dell, Souplantation.com), and fundraising (12for12k.org).

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Social Media: Distraction or Marketing Essence

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In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

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