Let’s have another look at social media and the impact it can have on YOUR business. Right now the internet is all aTwitter about Monster Energy. Rock Art Brewery is a small local brewery in Vermont that produces a beer called Vermonster. The business was started by Matt Nadeau in his basement 12 years ago and now has 9 employees and operates out of a nice clean brewery facility. Unfortunately for them, the powers at Hansen Beverage Co., the manufacturers of Monster Energy, have decided that peope are to stupid to know the difference between an energy drink and beer. They have demanded that the brewery stop producing Vermonster beer. That’s when things got interesting.
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JC Support Services
info and ideas for small business owners
How To Improve Your Click-Through Rate
Every internet marketer would like to improve their click-through rate (CTR). After all, it’s what makes you money. If your reader isn’t clicking on your ads, you aren’t making any money. Whether you are working PPC (pay per click) or PPA (pay per action), your goal is a higher CTR. While there is nothing you can do to get readers to buy once they click your ad, there’s plenty you can do to get them to click it in the first place.
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Would You Like to be More Productive? Here’s One Way
Now that what will be known as “The Great Hosting Disaster” is over, things should return to normal around here. Someday I’ll write about the disaster but for now I wanted to point you to what is turning out to be another great series of posts by Matt Perman over at What’s Best Next. If you aren’t familiar with Matt, he writes “on integrating the big picture with everyday decisions so that we can do things better in life, work, business, and society.”
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