Social Media: Distraction or Marketing Essence

By John, 29 November, 2009, No Comment

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

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Google Reads Obfuscated Email Addresses

By John, 27 October, 2009, No Comment

Are you sick of scammers scraping your email address of your website and then selling it to spammers.  You could do what a lot of people do and obfuscate it through the use of a javascript.  Then again, Google search guru Matt Cutts says, you might want to think of another way.

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How to Solve Your Toughest Problems

By John, 21 October, 2009, No Comment

Got a problem?   Every business does.  Sooner or later you’re going to run into a problem that you can’t solve.  One of those bang your head on the wall things that keep you awake at night trying to come up with the solution.  Well here’s some great advice to help you solve it.

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Rock Art vs Hansen Natural – Who’s Right?

By John, 20 October, 2009, 1 Comment

Yesterday I wrote about the use of new media by Rock Art Brewery in their trademark battle with Hansen Natural Beverages over Vermonster beer.  I didn’t get into very many specifics of the case because that wasn’t really the point of the article.  This morning, as more articles appeared in my feedreader, most of them wild rants and some bordering on libelous, I thought I’d write a little more to help you understand what is going on.

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Monster Energy Drink, Rock Art Brewery and the power of Social Media

By John, 19 October, 2009, No Comment

Let’s have another look at social media and the impact it can have on YOUR business.  Right now the internet is all aTwitter about Monster Energy. Rock Art Brewery is a small local brewery in Vermont that produces a beer called Vermonster.  The business was started by Matt Nadeau in his basement 12 years ago and now has 9 employees and operates out of a nice clean brewery facility.  Unfortunately for them, the powers at Hansen Beverage Co., the manufacturers of Monster Energy, have decided that peope are to stupid to know the difference between an energy drink and beer.  They have demanded that the brewery stop producing Vermonster beer.  That’s when things got interesting.

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How To Improve Your Click-Through Rate

By John, 15 October, 2009, No Comment

Every internet marketer would like to improve their click-through rate (CTR).  After all, it’s what makes you money.  If your reader isn’t clicking on your ads, you aren’t making any money.  Whether you are working PPC (pay per click) or PPA (pay per action), your goal is a higher CTR.  While there is nothing you can do to get readers to buy once they click your ad, there’s plenty you can do to get them to click it in the first place.

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