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Realogy Reduces Newspaper Ad Spend

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Stefan Swanepoel over at realblogging has an interesting chart from Borrell Associates about advertising spending, along with this:

Richard Smith, president of Realogy Corp., announced last week that Coldwell Banker and Century 21 branding budgets for newspapers will shrink by as much as two-thirds next year from 2006 as it shifts more ad dollars online.

The future of real estate is online. What are you doing to be a part of it?

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