Yesterday I wrote about the use of new media by Rock Art Brewery in their trademark battle with Hansen Natural Beverages over Vermonster beer.  I didn’t get into very many specifics of the case because that wasn’t really the point of the article.  This morning, as more articles appeared in my feedreader, most of them wild rants and some bordering on libelous, I thought I’d write a little more to help you understand what is going on.

Then I noticed that my friend Vic Franqui had written about it, and as usual, done it with a calm mind and an unemotional look at the facts in the case and the underlying problem that caused the uproar in the first place.  Vic understands that

The biggest argument here is the fact that Rock Art Brewery is a small time “mom and pop” operation and Hansen Natural Corporation represents what “Corporate America” is. The classic David and Goliath story. How big business is trying to stop the great American Dream, a small guy trying to make it big.

Well, if this is the case and Rock Art Brewery is the definition of the chase for the great American Dream then Hansen Natural Corporation is the “Great American Dream”.

Rather than getting into all the nuances of the Hansen Natural Corporation vs Rock Art Brewery case, go read Vic’s article Hansen Natural Corporation The American Dream.