Posts tagged ‘Social Media’

Using Social Media to LISTEN to Your Customers

By John, 25 March, 2010, No Comment

Are you using social media to listen to your customers? Do you know how to? In this video interview with Dr. Ralph Wilson of Web Marketing Today social media marketing specialist Dave Evans explains how businesses can use social media to listen to the voice of the customer and respond by improving their products and services.

How to Manage the Conversation in Social Media

By John, 18 March, 2010, No Comment

Another great interview from Dr. Wilson. In this one social media expert Dave Evans explains how online businesses can benefit from and interact with the conversation in the social web that relate to their product or service – or businesses like theirs.

How Twitter Can Help You Achieve Business Objectives

By John, 1 December, 2009, No Comment

In this video interview social media expert Erik Bratt focuses on business uses for Twitter — and for each use offers examples of companies that are using Twitter effectively. He explains how Twitter can be used for customer service (Zappos), selling (Dell, Souplantation.com), and fundraising (12for12k.org).

Social Media: Distraction or Marketing Essence

By John, 29 November, 2009, No Comment

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

Monster Energy Drink, Rock Art Brewery and the power of Social Media

By John, 19 October, 2009, No Comment

Let’s have another look at social media and the impact it can have on YOUR business. Right now the internet is all aTwitter about Monster Energy. Rock Art Brewery is a small local brewery in Vermont that produces a beer called Vermonster. The business was started by Matt Nadeau in his basement 12 years ago and now has 9 employees and operates out of a nice clean brewery facility. Unfortunately for them, the powers at Hansen Beverage Co., the manufacturers of Monster Energy, have decided that peope are to stupid to know the difference between an energy drink and beer. They have demanded that the brewery stop producing Vermonster beer. That’s when things got interesting.

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